Aurora Brand Identity

Users were dropping off at key moments, and the team lacked a shared understanding of where the experience broke down.

Stakeholder interviews, analytics deep-dives, rapid prototyping, and weekly usability testing with real customers.

We reframed the core flow around user intent, simplified decisions, and built a scalable system the team could iterate on.

Awwwards SOTD. Visual identity and website for a climate-tech startup.