Analytics Dashboard

Users were dropping off at key moments, and the team lacked a shared understanding of where the experience broke down.

Stakeholder interviews, analytics deep-dives, rapid prototyping, and weekly usability testing with real customers.

We reframed the core flow around user intent, simplified decisions, and built a scalable system the team could iterate on.

-45% time-to-insight. A data-dense dashboard that feels calm and obvious.